The 2014 Health & Fitness Business Expo is a week away, taking place between  9 a.m.-6 p.m. (Pacific time), Wednesday and Thursday, Sept. 10-11, in the South Pacific Ballroom at the Mandalay Bay Convention Center in Las Vegas.

As in past years, the show will run alongside the Interbike event with crossover for the some of the fitness cycling and training markets.

While HFB is relatively small at about 70 exhibitors (see the latest full list below), it is the nation’s only event to solely focus on the retail fitness industry versus the larger commercial and club markets found at IHRSA and Club Industry.

Top fitness equipment and accessory brands such as Octane, Bodycraft, Nautilus, BH North America and GoFit, along with HFB newcomers like Gluteforce, Fitneff and Tiger Tail will exhibit their latest new products to fitness specialty retailers at the show.

Notably absent at this year’s event, however, are some big hitters, including Life Fitness, Precor and Johnson Fitness, which are not attending due to scheduling conflicts, HFB officials said.

“We are in communication with them about finding ways to work together in 2015, and are confident that we can find ways to work together moving forward,” HFB Director of Communications Justin Gottlieb told SNEWS.

It’s no secret that the show has had to deal with a shrinking specialty retail fitness sector, which only recently returned to growth — as exhibited in SNEWS’ annual FitBiz reports — albeit with somewhat slower gains than hoped, mimicking the overall economy.

That being said, those in attendance will benefit from the niche focus of the retail fitness industry on the HFB floor, plus can take advantage of the larger Interbike show next door, including numerous “industry neutral” education sessions to help businesses grow. Gottlieb suggested HFB show goers check out at least these three:

>> Curtivating Greatness in Your Employees and Your Business – Patrick Schwertfeger – 11 a.m.-12:30 p.m., Wednesday, Sept. 10.

>> The Seven Deadly Sins of Selling to Women – Bridget Brennan, CEO, Female Factor – 12:30-2 p.m., Thursday, Sept. 11.

>> Entitlement Marketing is Dead; Engagement Retailing Lives On – Mike Consentino, owner of Big Peach Running Company in Atlanta, Ga. – 2:30-4 p.m., Thursday, Sept. 11.

Also not to miss is the HFB Industry Party and Happy Hour, taking place from 6-7 p.m., Wednesday, Sept. 10 at The Border Grill restaurant at Mandalay Bay.

SNEWS Fitness will be at HFB covering both days of the show and interviewing brands and retailers about their latest new products and trend observations. Want to send us info before the show? Reach out to us at snewsedit@aimmedia.com.

2014 Health & Fitness Business Expo Exhibitor List and Booth # (as of Sept. 1)

3G Cardio — H627

AB Coaster — H602

Accufitness — H616

Ball Bounce And Sport — H333

Beijing Taxing Tianji Technology Development — H535

BH North America — H405

Body Solid Inc — H105

Bodycraft — H223

*Cambelle LTD — H329

Cascade Health and Fitness LLC — H114

CIEC Overseas Co., LTD — H533

CIRRUS Fitness — H428

Dr. Fuji/Acigi Relaxation — H725

Fenghua Xinguo Sports Balls Factory — H632

First Degree Fitness — H133

Fitmax – iPool — H722

*Fitneff Inc. — H334

Fitness Master Inc — H113

*G2 Healthcare — H132

*GluteForce — H713

Grand Amos Products Co. Ltd — H128

Green Series Fitness — H626

Grip Pro Trainer — H618

Health & Beauty Connection — H332

HealthCare International Inc. — H423

Helix Company — H500

Hoist Fitness — H217

Humane Manufacturing LLC — H523

Infotrade Media Co Ltd — H120

Inspire Fitness — H605

Landice Inc. — H411

Lifespan — H517

Merrithew Health & Fitness — H527

Mueller Sports Medicine — H200

Nautilus, Inc. — H427

Octane Fitness — H505

Power Plate — H226

Power Systems, Inc. — H202

PowerBlock Inc.  — H622

Powertec Inc.  — H623

Prism Fitness Group  — H731

RAGE Fitness — H233

Regupol America — H721

*Rhino Roller — H222

*Ropeflex — H715

Rumble Roller/STI — H104

SBA Global Logistic Services — H327

Seeds Innovative Design Inc — H123

*SKLZ — H211

SNEWS — H433

Sof Solutions — H119

SPRI — H417

*Square, Inc. — H724

Stamina Products, Inc. — H311

Stingray International Ltd. — H124

Sunny Distributor Inc. — H108

Supermats Inc. — H323

Tag Fitness — H705

Teeter Hang Ups — H302

*Tiger Tail USA — H218

Torque Fitness — H633

True Fitness — H317

Tuff Stuff Fitness Equipment — H205

USA Sports Inc & Troy Barbell — H422

Vectra Fitness — H615

Water Rower Inc. — H305

Well Mart Merit Co. Ltd — H122

Xiamen Efit Sports Co LTD — H533

*Zen Planner — H101

* New exhibitors