RetailCollege_Jan2014_OutdoorTravelUnderwearNo reason to blush when selling underwear at outdoor retail. Next-to-skin boxers, briefs, thongs and bikini bottoms are just as important as any other technical layer.

Read this Retail College chapter to find out how to make this add-on sale to adventure travelers, long-distance hikers and everyday athletes.

A printed version of this digital flipbook (click cover, right) was mailed to more than 1,400 specialty retail shops in January and it is one in a series of special Retail College How To Sell chapters the SNEWS team produces.

If you would like your store’s name added to our mailing list to receive future training chapters, or if you are a manufacturer and would like to find out how you can work with SNEWS in producing a future “How To Sell” guide, contact our sales and marketing director, Randy Propster at rpropster@aimmedia.com.