In a city known for its musical legacy and access to outdoor spaces, this year’s Rendezvous in Seattle Washington this October 5-7 can help shape the future of our industry and give you tangible ideas to shape the future of your company and the work you do. Just as the way people recreate outdoors is changing, the outdoor industry is changing. Whether you are a manufacturer, retailer or sales rep there is a depth of knowledge and talent to leverage.

This year’s theme is “Where Outdoor Meets Music” a statement that truly reflects the spirit of Seattle. The city is surrounded by national parks, wilderness areas and some of the best close to home recreation opportunities found anywhere in the United States. Add to this a musical legacy extending back to the days of early jazz and it’s easy to see why the natural coupling of outdoor and music works so well in this town.

Content has been divided into four educational tracks with relevant subject matter for all attendees.

  • Retail: Technology, Trends, Talent, Retailer-to-Retailer Collaboration
  • Consumer: Insights, Retention and Growth, Diversity, Belief-Based Branding
  • Healthy Community: Close-to-Home Advocacy, Healthy lifestyles, Public Lands, The Futurists
  • Supply Chain: Product Innovation, Technology, Trends, Lean Manufacturing

The event will kick off with a service project in the West Duwamish Forest sponsored by Timberland. This is Seattle’s largest urban forest. The area has undergone vigorous restoration and hosts tall conifers like the Western red cedar and Douglas fir and a variety of wildlife.

OIA_West Duwamish Greenbelt-Credit Kim Doyel

West Duwamish Forest

Attendees will have the opportunity to meet and hear from Bruce Pavitt, the founder of Sub Pop Records and the man credited with helping the world discover Nirvana. Pavitt resides on the San Juan Islands and his reverence for the outdoors and passion for music will be front and center.

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Bruce Pavitt

A highlight for retailers will be Rachel Shechtman founder of Story a retail concept store that literally morphs like a chameleon every few weeks. While this isn’t a likely scenario for most outdoor specialty retailers, Schectman has great insight into how outdoor retailers can reinvent themselves via events and community engagement.

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Rachel Shechtman

A long-standing Rendezvous tradition is the “night out” with festivities hosted at the Experience Music Project Museum. Designed by Frank O. Gehry, EMP is “constructed of over 21,000 aluminum and stainless steel shingles and 280 steel ribs”. Since opening in 2000, the museum has featured countless music and sci-fi exhibits and public programs. Attendees will rock to music provided by Bruce Pavitt (with his DJ hat on), participate in a wild scavenger hunt and have a chance to make their own music video.

In a time of great transition for the outdoor industry, the panel keynote, “Passing the Baton” is apropos. Featuring industry luminaries Conrad Anker, Michael Hodgson, Bob Wade and their offspring this session will explore questions about technology in outdoor recreation, definitions of outdoor adventure, access to trails and inclusivity.

Ready to get that sustainability supply chain program off the ground? Participate in Nike’s System Innovation Experiment (SIX)—an interactive simulation game that helps brands tackle sustainability challenges in the supply chain. This collaborative exercise will bring supply-chain pressures to life, illustrating the potential future impacts of the decisions companies make today.

These are just a few highlights of the 2015 OIA Rendezvous Experience. Take a look at who’s coming and start planning your networking strategy. For more information visit the OIA Rendezvous page or cut to the chase and register today.