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Forum Index >> State of the Market >> Moonstone struggling to remain relevant and alive

Moonstone is a brand in search of relevancy, with its current owners apparently clinging to a notion that the brand name still carries sufficient cache that retailers are lined up to support it -- if only it can deliver product worthy of the name. While that might have been the case five years ago, it is no longer reality. Brand names mean little if there is no longer anything special about the product lines propping them up. Dana Design comes to mind here. And Moonstone is no different. Now with Moonstone, and Pacific Trail, being shoved off to yet another ownership group, what does that mean for the brands?

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